Public Relations

Public relations informs communities around the world that Rotary is a credible organization that meets real needs. When a Rotary club has a positive public image, current members are motivated to be active and prospective members are eager to join.

The public relations committee develops a plan to provide the public with information about Rotary and promotes the club’s service projects and activities.

The public relations committee has the following responsibilities:

• Achieving Club public relations goals for the coming year

• Creating awareness of Club activities among Club members, media, and the general public

• Enhancing projects and activities to make them more appealing to the media

• Helping to create a public image conducive to membership development

The public relations committee should work with the following Club committees to meet public relations goals:

• Service projects committee (to be aware of upcoming projects that would be of interest to the media)

• Membership committee (to tailor your efforts to target potential members in the community)

• Rotary Foundation committee (to be aware of upcoming Humanitarian Grants projects or visiting scholarship recipients)

• Club administration committee (to notify the media in advance of who is on the weekly club program and to design the club’s Web site to appeal to the media and general public)

Enhance your public outreach capabilities by assigning a liaison to each of the standing club committees. This will ensure your committee is up-to-date on all club activities.

Plan weekly meetings and activities in observance of Rotary Awareness Month (January).

Get your fellow Club members to help with public relations by having them

• Be fully informed about the Object of Rotary and Rotary’s programs and activities.

• Seek opportunities to further the aims and accomplishments of Rotary through personal, business, and professional contacts.